BRANDING, WEB DESIGN, PRINT COLLATERAL
Bluestone Perennials is a mail-order perennial nursery located on the shores of Lake Erie in Northeast Ohio. The family business spans three generations, growing and shipping over 1,000 varieties of plants across the country—all grown in environmentally friendly biodegradable pots.
The site redesign focused on creating a seamless browsing experience for users, allowing for experts and beginners alike to find the perfect fit for their gardens. Users can filter results based on zone, flower color, soil type, season of bloom, height, and more, while curated galleries help to suggest varieties that solve common gardening issues.
DIGITAL BRAND GUIDELINES
A digital style guide was developed during the redesign process to help ensure consistency across the site's UI. This allowed for a component based approach that minimized the amount of unique templates required to develop and test.
Bluestone's website showcases over 1,000 varieties of perennials, shrubs, ornamental grasses and bulbs with arresting photography—much of which was done in-house.
With deep roots as a mail order nursery, direct mail pieces still remain as a key piece of Bluestone's marketing strategy despite their robust online presence. Catalogs, flyers and postcards are all carefully coordinated with digital marketing efforts.